How To Fund Your Marketing Plan

If you own and operate a small business, you know how vital marketing is. Businesses with successful marketing campaigns win customers, while businesses that fail at their marketing strategies lose customers. Ryan Deiss, founder of Digital Marketer, says it this way, “He who can spend the most to acquire a customer, wins.” This means that…

25 Marketing Tips for SnapChat

SnapChat receives upwards of 6 billion daily video views. With that type of engagement, the company is poised to surpass Facebook and YouTube in terms of popularity. It’s no secret that Snapchat is the next big, mainstream social media platform. Millennials, advertisers, publishers, and brands of all industries (from AT&T to Dominos to Condé Nast) have…

3 Cause Marketing Trends for Non-Profits

Cause-related marketing has become big business for nonprofits and their business partners. Although certainly not new, Cause Marketing became well known during the 1980s with the highly visible and fruitful partnership between American Express and the Statue of Liberty restoration project. Cause marketing and corporate sponsorship has been growing ever since, becoming one of the…

How to Support Businesses in Enhancing the Production Process

Every organization aspires to achieve effective marketing practices and this cannot be successful if the production process does not pass superior products to the market. In a bid to eliminate inefficiencies and errors in production, many companies are embracing automation services that track the development of software. Such services include the qTest management offered by…